Press Pack

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FITXR Press Pack

Developer FitXR
Founding Date September 2016
Founders Sam Cole and Sameer Baroova
Social Twitter
Press Contacts
Press Releases VR Fitness Game BoxVR Now Available for PlayStation®VR
- 30 April 2019
VR Fitness Developer FitXR Secures $1.25 Million In Seed Funding
- 9 November 2018
Store Pages Oculus

Company Description


Redefining fitness through immersive technologies and prove that exercise is for everyone.

We create immersive fitness games that provide real-world benefits. Our professionally designed workouts make fitness fun. They combine the enjoyment of gaming with the intensity of a personal training session, all in the comfort of your own home.

Our first product, BOXVR, has been described as ‘Guitar Hero crossed with a studio boxing workout’.

Many users are calling it the best fitness game on the market and it has been awarded "VR Fitness Game of the Year". BOXVR is currently one of the top selling games on the Oculus and Steam stores.

Our History

We believe physical activity is the secret to a happy and healthy lifestyle and games are the most effective way to get the most people active.

Inspired by group fitness classes, which blend music and movement to encourage total concentration, we saw an amazing opportunity to combine the mediums of fitness and gaming.

Our design and development teams, which collectively boast more than 60 years of video games industry experience, took up the challenge. The result is VR and AR experiences that enable you to get into a state of flow - an experience so compelling you won't even notice you’re working out.




BoxVR is a boxing-inspired app featuring vibrant graphics and uplifting music. Every aspect of the game is designed to help you focus completely and perform at your best.

Whatever your fitness level, you can put on a VR headset and immerse yourself in BoxVR’s high-intensity routines, choreographed by professional instructors. Jab, weave, and uppercut your way through the levels in time to pumping tracks. Upload your own music and instantly create a tailored boxing workout.

By playing BoxVR regularly you can increase your energy levels, build strength, lose weight, and improve your overall health.



  • WORKOUT – On-demand workouts created by professional fitness instructors. Set the length and intensity, then try to beat your best score and move up the leaderboard.
  • TRAIN – Upload your own music, generate a customised workout and practise your moves. Choose from three intensity levels.
  • SURVIVAL – Box for as long as you can while the intensity increases. How long can you last before your 10 lives run out?
  • MULTIPLAYER – Compete against other users in real time. Tackle the same workout together to see who comes out on top.

Awards and Recognition

  • Best VR Fitness Game Of The Year - VR Fitness Insider
  • Best VR Boxing Fitness Game Of The Year - VR Fitness Insider
  • Best VR Cardio Fitness Game Of The Year - VR Fitness Insider



User Reviews

  • Bloodbunny - “I absolutely love this. VR has been good for me as far as getting me of my butt and this game makes it even better as it gets me moving, sweating even.”
  • FastLawyer - “This is bar none, the best workout VR game… the workouts are amazing”
  • KJAYE - “I haven't missed a day's training since I bought it.. I’ve just completed 100 hours of gameplay”
  • iDavros - “So far this is by far the best workout game I have played! The each set is designed perfectly with the music and is very satisfying to box through.”
  • Greyman - “My partner and I have each lost 10+ pounds using this game. Highly recommended.”
  • Freakfire - “I don't really like exercising but BoxVR (more than other rhythm/ exercise apps) makes it a blast.”
  • ShabbyPenguin - “Hands down one of my favorite VR titles. It’s a blast working out jamming to your favorite music”
  • Snooch - “Wow! Writing this as my currently trying to dry from sweating so much. VR and games like this are exactly what I need to exercise. It makes it fun enough that I actually want to do it.”
  • Attackarack - “BOXVR is one of the best workout games I've ever seen. Recommended for anyone interested in a workout that doesn't feel like a chore!”
  • Checkers - “Time flies playing this, devs are super active and is the best game out there in its style on the market.”
  • TommyPickles - “The most fun I've had working out... probably ever!”
  • ChristianHolmes - “Finally an exercise game that doesn't feel like exercise!.. This game is an absolute blast to play… It is so much better than any class at the gym. “
  • SoulARM - “This is THE BEST workout game I've ever played. My wife, who never wants to exercise or play any game, gets addicted to this game aswell”